The mission behind Raw Roots is simple, understand your ingredients list!

Founder of Raw Roots

My name is Lisa and I started RAW ROOTs in 2014 because I had a hard time finding good, natural and organic cosmetic products where the content could be trusted.
After reading several ingredient lists, it dawned on me how little natural content there actually is in many skin care products and how much chemistry we expose our skin and hair to every single day.
RAW ROOTs are pure, natural and organic hair and beauty products based on plant extracts that are extracted for their active and healing properties.




Nor more dangerous chemistry!

As a trained hairdresser, I have some knowledge of hair and scalp as you learn about the skin and the structure of the hair during training. After many years in the profession, I have seen how many people that have skin problems, and it is often due to the products they use.
I decided to take a course, and learn how to make soap, shampoo and skin care from scratch, so i could make products where there is no compromise between content and effect. 
I have also taken courses in the use of plants for medicine and their function on skin and hair. When you first start opening nature's treasury, it's fantastic what we have of herbs, flowers and plants that can cure just about anything, they just need to be used.



From kitchen recipes to hair and skin care.

When you have children you become more aware of chemistry of the products you use for their skin and hair care, I did at least. And that started my journey into a universe of hair and skin care products.
I started by mixing products in the kitchen, but it was later replaced with a pavilion, set up as a laboratory.
Friends and family (not animals, of course) tested the homemade products, and they were in no doubt about the effect of them and the difference from what they were used to.
The demand increased rapidly from friends and family to other interested parties, and now RAW ROOTs deliver products to customers and resellers worldwide.
I can't conjure, but switching from commercial products to using natural, plant-based products has a big and noticeable effect, which is also reflected in the reviews of my products.
It is great to be able to help people who have had problems with the scalp or skin for yeas, who after using my products, have got a completely normal and trouble-free scin and scalp.


Ingredients you understand!

For me, it is important to be able to see and know what the products contain. Therefore, there is nothing hidden behind chemical and long names In my products.

The ingredient lists for RAW ROOTs' products are understandable to everyone, but even though the ingredients are natural, they can however still have a chemical name, and if this is the case, the ingredient is subsequently described in (parentheses).

To make it clear and transparent, I have gathered all the ingredients I use in the products on one single page in alphabetical order, so you can easily find the ingredients - See them here. 



Quality and content of active substances

RAW ROOTs' products have a high content of natural and active ingredients.
As previously mentioned, I do not compromise on the quality, function and the price of the products.
All RAW ROOTs' products have a high content of active substances which makes the products effective and concentrated at the same time as they are mild and gentle.
For me, it's not about taking a high price, but helping people with their skin and hair. I'd rather offer a low price so that everyone can afford it and become happy returning customers.



Everything is Handmade in Denmark.

All my products are handmade in small batches in one of our labs.
I would like to have a lot of nice certifications, but as these cost a fortune, I would rather use the budget to develop and improve products.
But I can guarantee everything from RAW ROOTs is Vegan, Cruelty free (not tested on animals) and as natural and organic as possible.

Our packaging is sustainable and produced in a nature-friendly way! - Here you can read about our packaging and find tips about recycling and upcyckling our packaging.