Get to know us
The team at Raw Roots is a beautiful close-knit group of dedicated individuals who share a passion for natural beauty, dreadlocks and sustainability.
We represent a broad spectrum of expertise and with very different backgrounds working together towards a common goal of delivering quality products and good service to all our customers.

Lisa
Lisa is the founder of Raw Roots and has developed all our products from scratch. She is a creative problem solver who ensures we always deliver the best to our customers.

Diana
Diana is our marketing expert and handles everything related to social media. She creates engaging content and ensures that our messages reach the right platforms.

Jette
Keeps the warehouse in order, creates good customer experiences by packing the orders so that they arrive safely.

Elsa
Our Loctitian in the Studio and making magic by creating the most beautiful and unique dreadlocks.

Malou
Malou works in the salon alongside Elsa, creating beautiful dreadlocks for all hair types.