Get to know us

The team at Raw Roots is a beautiful close-knit group of dedicated individuals who share a passion for natural beauty, dreadlocks and sustainability.

We represent a broad spectrum of expertise and with very different backgrounds working together towards a common goal of delivering quality products and good service to all our customers.

Lisa

Lisa is the founder of Raw Roots and has developed all our products from scratch. She is a creative problem solver who ensures we always deliver the best to our customers.

Diana

Diana is our marketing expert and handles everything related to social media. She creates engaging content and ensures that our messages reach the right platforms.

Jette

Keeps the warehouse in order, creates good customer experiences by packing the orders so that they arrive safely.

Elsa

Our Loctitian in the Studio and making magic by creating the most beautiful and unique dreadlocks.

Malou

Malou works in the salon alongside Elsa, creating beautiful dreadlocks for all hair types.