Why do we celebrate Green Friday at RAWROOTs?

Green Friday: Let’s Support Each Other for a Green Future

As Black Friday approaches, consumers' attention turns to big discounts and countless offers. But at RAWROOTs, we choose to go a different way – a way that’s not just about shopping, but about making conscious choices for both the environment and the future. That’s why we celebrate Green Friday in November as a counter-movement to the traditional shopping frenzy. At RAWROOTs, we don’t offer huge discounts in November; instead, we focus on initiatives that align with our green values.

You can see our deals here – however, we encourage you to think sustainably when you shop.

Sustainability All Year Round

For us, sustainability isn’t a one-time event or a campaign that only lasts for one day of the year. We work every day to minimize our environmental impact and promote a more responsible lifestyle. Green Friday is just one way to shine a spotlight on the values we stand for and how we aim to make a difference. At RAWROOTs, sustainability is about much more than recycling – it’s the foundation of how we develop and deliver our products.

Our Sustainable Values and Initiatives

At RAWROOTs, it’s a core value for us to be committed to delivering products that have a minimal impact on the planet. We exclusively use 100% recycled plastic, glass, or bamboo in our products. Our packaging is made from FSC-certified materials, and we use paper tape that is also environmentally friendly. We encourage you to reuse our packaging, and we even offer tips on how to repurpose the small glass jars from our soy candles and skincare products for storage or creative projects.

The bottles from our skincare and haircare lines are designed to be refillable, which helps reduce single-use plastic and conserves resources. When you buy a larger bottle of shampoo or conditioner, you're helping to reduce both plastic consumption and shipping.

Conscious Purchasing Choices – You Can Make a Difference

At RAWROOTs, it’s not about overwhelming you with offers for products you don’t need. We believe it’s important to think before you buy and to choose products that are sustainable, natural, and handmade. When you shop with RAWROOTs, you're not only supporting sustainable production methods, but also helping small, independent brands grow and make a difference in a world dominated by large chains.

We encourage you to think about what you truly need and choose what benefits both you and the planet in the long run. A conscious purchase is not only good for you – it's good for the Earth.

Instead of chasing big discounts, we invite you to use Green Friday as an opportunity to make a conscious choice. At RAWROOTs, we focus only on initiatives that support our sustainable values. There are no huge discounts on products, but rather an invitation to choose wisely, select long-lasting solutions, and support a company that works towards a greener future.

So this year, when you see all the big Black Friday offers, you can ask yourself: Is this something I truly need? Is it sustainable? Is it a product I can use for a long time to come?

At RAWROOTs, we believe that we can all make a difference – every day. We invite you to join our Green Friday initiative and be part of the solution. Together, we can create a future where sustainability is not just a trend, but a way of life.